With Elon Musk set to takeover Twitter in the coming months, pledging to be more transparent about how the platform works, it appears that the company has been engaging in some ass-covering. If there is evidence of Twitter manipulating the platform to benefit certain parties or individuals, then that must be scrubbed quickly before the public stand to find out.
Recently conservative commentators have been discovering that their follower counts have risen recently, while liberal users have seen their followers fall. Twitter has explained the discovery as “organic” account closures, as incensed users voluntarily deactivate their accounts in protest.
Of course, this could be the case, and I wouldn’t discount the explanation completely. I just find that the timing, and the gravity, of the change to be odd. While a lot of people likely did deactivate their accounts in protest, I personally think that most people would simply do what I did with Twitter and simply stop using it.
Twitter is a platform where people don’t just get to communicate with everyone with a high profile, but also where they get to build their own profiles. People have invested a lot of time and effort into building their followings, and many have likely eked out a decent income through the brand they’ve created there. Many people aren’t simply going to abandon that on the mere news that someone else is taking over.
Especially when little is known about how content is going to be curated. As much as the likes of CNN will bluster about how the platform will become a free-for-all, filterless font of abusive rhetoric from the far right, the truth is likely that controls will remain for aggressive speech, but that they will be applied to all rather than some.
Keep in mind also that of the hundreds of millions of users, I contend the vast majority of them have little care for who runs Twitter. So long as they can get their tweets out, then all is well for them. Not everyone is into politics. Not everyone is corporate and politically active. Not everyone is a journalist. Some people just want to do their comedy, or sell their creations or just be random schlubs.
This also applies the other way as well, when it comes to conservatives supposedly signing up for the platform, resulting in an explosion of growth for right-wing figureheads. How many people who have actively avoided Twitter are honestly going to magically sign up because Elon Musk is now the boss? If they saw little value in Twitter before, I sincerely doubt they’d change their minds now.
Many people could be like me; previously liberal, but left Twitter because they didn’t agree with the stances and actions of their supposed peers.
This is the dirty secret that the likes of CNN, MSNBC et al don’t understand – it’s not right-wing figures pushing people to follow them. It was the radical nature of the mainstream left that did it.
It makes far more sense to me that Twitter has been altering the algorithm in order to pave over their misdeeds before they all become public. It’s a scramble to cover their behinds, because if it becomes widely confirmed (rather than suspected) that Twitter has skewed things, then it would have far-reaching implications.
Especially if the skewing has been done at the behest of a certain political party. Or if the results of certain elections have been affected.
Then it may be revealed that everything the Right has accused of the platform is correct, which will only benefit conservative figures in many future elections.
Or it could undermine certain political ideologies too. One of the ways to exert the most power over people is to make individuals feel completely alone. If it’s revealed that the platform has quashed and limited certain voices, then those who were made to feel alone will definitely distrust those who have held this power – and never vote along those lines again. If it’s confirmed that these manipulations have occurred, and that one political party (or their activist sympathisers within Twitter) was behind it, then a large swathe of moderate voters will feel betrayed.
If it’s confirmed that some people have had their reach throttled, and as a result they’ve believed that no one was interested in them, then they will want to know why it was done, and who wanted it done. They would likely never trust those kinds of people (or their politics) again.
This isn’t just about follower numbers. It’s about having horrendous secrets revealed about how much control has been thrust upon regular people. It’s about how much we’ve all been betrayed. It’s about showing how rich people may have been laughing at us, and lying about how we are not alone.